White Hart Insight Linktree
For your customer, The Situation is the event that moves them from being a likely buyer to an active buyer. We dive deep into the second stage of the Customer Buying Cycle. #behavioralmarketing #situation #buyingcycle #marketing.
This is a pitfall in Marketing and Advertising. We build our marketing campaigns, create our assets, deploy our advertising only to be disappointed with the results. When we forget to speak directly to our true target customers we have poor outcomes and waste money. Here is an article I wrote on the topic.
The buying cycle starts with understanding when your customer is in the need of your services. The first step that influences this need is their life. Paul looks at the first stage of the buying cycle and what kinds of marketing you would need in this first stage of the cycle. #badmarketingsucks