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Customer Buying Cycle Stage 3 The options for a red outdoor jacket

Bad Marketing Sucks Show

Elevate your marketing strategy by understanding the profound impact of building strong relationships. Paul and Chad talk how cultivating genuine connections fosters sustainable growth and success. Learn how prioritizing authentic relationships with customers, partners, and stakeholders can drive higher margins and propel your business to new heights. Listen to Episode 16 today.

Join us on January 31

Join us January 31

On January 31 we will have our next webinar in our Customer Buying Cycle Series. This one will look at Stage 2 – The Situation. 

To register visit our landing page. 

Customer Buying Cycle Step 2

 

Customer Buying Cycle Stage 2 -hiking gear

The Situation - Stage 2 of the Customer Buying Cycle

 For your customer, The Situation is the event that moves them from being a likely buyer to an active buyer. We dive deep into the second stage of the Customer Buying Cycle. #behavioralmarketing  #situation #buyingcycle #marketing.

https://bit.ly/3ZPu5Wg

 

Know your target Audience

Musings 1-13

This is a pitfall in Marketing and Advertising. We build our marketing campaigns, create our assets, deploy our advertising only to be disappointed with the results. When we forget to speak directly to our true target customers we have poor outcomes and waste money. Here is an article I wrote on the topic.

https://lnkd.in/gBbXdxDP

Musings -1-12

Rafi, thanks for the recommendation! It has brought some amazing people and insight to my life. #business #marketing#leadership #badmarketingsucks

Link to LinkedIn post with the books mentioned.

 

group of diverse young people hiking

Know Thy Customer - Customer Buying Cycle Stage 1 Life

The buying cycle starts with understanding when your customer is in the need of your services. The first step that influences this need is their life. Paul looks at the first stage of the buying cycle and what kinds of marketing you would need in this first stage of the cycle. #badmarketingsucks

Musings -1-12

Rafi, thanks for the recommendation! It has brought some amazing people and insight to my life. #business #marketing#leadership #badmarketingsucks

Link to LinkedIn post with the books mentioned.