OUR
SERVICES
We don’t do tricks or gimmicks. We’ve spent years learning what makes a person engage, and we use that expertise to help you win, no strings attached.
BUILD
RELATIONSHIPS
Human action isn’t driven by data and deals. It’s driven by need and emotion. The greatest sale or promotion will not change consumer behavior and force a purchase, but a relationship will. We build tools to help you build relationships.
Creating the content you
need to reach people and be
Building emotional
connections that win people’s
Guiding you through the
chaos of business and
OUR METHOD
DISCOVERY
The first step for an effective
advertising and marketing plan is
discovery. Who are you, and who are
you speaking to? What is their
problem, and how are you the
solution? Before anything else, we
will take the time toget to know you, your business, and your audience so that we can create a tailor fit strategy.
POSITIONING
Armed with an accurate
understanding of your true customer,
your message needs to be positioned
so that they can not only see it, but so that it speaks directly to a need or emotion. We will make sure you are offering the best message to the best audience in order to achieve the maximum result.
CONSISTENCY
Loyalty comes when you stay
committed to the relationship. It takes consistency to nurture and protect relationships. If you are not engaging your customer, someone else is. We will give you guidance on how to stay connected with your audience long into the future.
OUR METHOD
DISCOVERY
The first step for an effective
advertising and marketing plan is
discovery. Who are you, and who are
you speaking to? What is their
problem, and how are you the
solution? Before anything else, we
will take the time to get to know you,
your business, and your audience so
that we can create a tailor fit strategy.
POSITIONING
Armed with an accurate
understanding of your true customer, your message needs to be positioned so that they can not only see it, but so that it also speaks directly to a need or emotion. We will make sure you are offering the best message to the best audience in order to achieve the maximum result.
CONSISTENCY
Loyalty comes when you stay
committed to the relationship. I takes consistency to nurture and protect relationships. If you are not engaging your customer, someone else is. We will give you guidance on how to stay connected with your audience long into the future.
OUR METHOD
DISCOVERY
The first step for an effective
advertising and marketing plan is
discovery. Who are you, and who are you speaking to? What is their problem, and how are you the
solution? Before anything else, we
will take the time to get to know you, your business, and your audience so that we can
create a tailor fit strategy.
POSITIONING
Armed with an accurate
understanding of your true customer, your message needs to be positioned so that they can not only see it, but so that it also it speaks directly to a need or emotion. We will make sure you are offering the best message to the best audience in order to achieve the maximum result.
CONSISTENCY
Loyalty comes when you stay
committed to the relationship. It takes consistency to nurture and protect relationships. If you are not engaging your customer, someone else is. We will give you guidance on how to stay connected with your audience long into the future.
OUR WORK
The Folly of Chasing the Transaction
While this is true across the board, marketing strategies attracting new customers are limited and foolishly focused on chasing the transaction.
Stage 4 of the Customer Buying Cycle : The Research
The fourth stage in your customer’s buying cycle is The Research. In this stage your customer starts to research on their purchases. We look more closely at this stage and the tools you could use.
Do You Know Where Your Website Keys Are?
It is critical to keep your website keys safe and as part of your company’s assets. We share the details of how to get these keys and why it is important.
Do You Need Outside Marketing Help?
Regardless of size, every business should be engaged with a marketing consultant or advisor. Here’s why.
Stage 3 of the Customer Buying Cycle : The Option
The third stage in your customer’s buying cycle is The Options. Understanding the situations that propel your customers into a buying mode will transform your marketing plan.
Stage 2 of the Customer Buying Cycle : Situation
With any framework, there is always a first step. It is amazing how many times the first step is glossed over. We just want to get to the “good stuff”. Just like any other discipline, breezing through the first step of a customer’s buying cycle will put your entire marketing plan at a disadvantage.