OUR

SERVICES

We don’t do tricks or gimmicks. We’ve spent years learning what makes a person engage, and we use that expertise to help you win, no strings attached.

desaturated photo of woman sitting for a camera shoot

BUILD

RELATIONSHIPS

Human action isn’t driven by data and deals. It’s driven by need and emotion. The greatest sale or promotion will not change consumer behavior and force a purchase, but a relationship will. We build tools to help you build relationships.

Creating the content you
need to reach people and be

Building emotional
connections that win people’s

Guiding you through the
chaos of business and

"The support I get for our audio & video department is outstanding. It is that much better having White Hart Insight on our team for marketing and advertising."

BOB FINNEGAN, ACSC

 

“White Hart Insight did an excellent job redesigning our website in order to make it mobile responsive. Our partners are very pleased with the quality and timeliness.”

CHRIS ETTERLEE, FULLER, FROST & ASSOCIATES

'Thank you for filming Mrs. Almeter’s testimonial. I’ve had numerous comments on how good her testimonial was, especially how sincere her comments were."

MARK SAMAHA - CSRA INSURANCE CENTER

OUR METHOD

DISCOVERY

The first step for an effective
advertising and marketing plan is
discovery. Who are you, and who are
you speaking to? What is their
problem, and how are you the
solution? Before anything else, we
will take the time toget to know you, your business, and your audience so that we can create a tailor fit strategy.

POSITIONING

Armed with an accurate
understanding of your true customer,
your message needs to be positioned
so that they can not only see it, but so that it speaks directly to a need or emotion. We will make sure you are offering the best message to the best audience in order to achieve the maximum result.

CONSISTENCY

Loyalty comes when you stay
committed to the relationship. It takes consistency to nurture and protect relationships. If you are not engaging your customer, someone else is. We will give you guidance on how to stay connected with your audience long into the future.

OUR METHOD

DISCOVERY

The first step for an effective
advertising and marketing plan is
discovery. Who are you, and who are
you speaking to? What is their
problem, and how are you the
solution? Before anything else, we
will take the time to get to know you,
your business, and your audience so
that we can create a tailor fit strategy.

POSITIONING

Armed with an accurate
understanding of your true customer, your message needs to be positioned so that they can not only see it, but so that it also speaks directly to a need or emotion. We will make sure you are offering the best message to the best audience in order to achieve the maximum result.

CONSISTENCY

Loyalty comes when you stay
committed to the relationship. I takes consistency to nurture and protect relationships. If you are not engaging your customer, someone else is. We will give you guidance on how to stay connected with your audience long into the future.

OUR METHOD

DISCOVERY

The first step for an effective
advertising and marketing plan is
discovery. Who are you, and who are you speaking to? What is their problem, and how are you the
solution? Before anything else, we
will take the time to get to know you, your business, and your audience so that we can
create a tailor fit strategy.

POSITIONING

Armed with an accurate
understanding of your true customer, your message needs to be positioned so that they can not only see it, but so that it also it speaks directly to a need or emotion. We will make sure you are offering the best message to the best audience in order to achieve the maximum result.

CONSISTENCY

Loyalty comes when you stay
committed to the relationship. It takes consistency to nurture and protect relationships. If you are not engaging your customer, someone else is. We will give you guidance on how to stay connected with your audience long into the future.

OUR WORK

Stage 2 of the Customer Buying Cycle : Situation

Stage 2 of the Customer Buying Cycle : Situation

With any framework, there is always a first step. It is amazing how many times the first step is glossed over.  We just want to get to the “good stuff”.   Just like any other discipline, breezing through the first step of a customer’s buying cycle will put your entire marketing plan at a disadvantage.

Your Customer Buying Cycle – Stage 1: Life

Your Customer Buying Cycle – Stage 1: Life

With any framework, there is always a first step. It is amazing how many times the first step is glossed over.  We just want to get to the “good stuff”.   Just like any other discipline, breezing through the first step of a customer’s buying cycle will put your entire marketing plan at a disadvantage.

Bad Marketing Sucks

Bad Marketing Sucks

Yep, Bad Marketing Sucks.  You know it. I know it.  Everyone knows it.  Yet there is still so much of it created every single day.    It takes all the joy out of what should be one of the more fun parts of running your business.  It...

3 Great Reasons to have Video Testimonials

3 Great Reasons to have Video Testimonials

These days gathering reviews & testimonials for your product or service is a big deal.  Rightfully so.  Customers use them to help make their final buying decision.  Video is another big deal these days.  People spend A LOT of time watching videos.  Combining the two needs to be part of your marketing strategy.   Here are three reasons why you should turn your written reviews and testimonials into video.