Know Thy Customer

Customer Buying Cycle – Step 4

With Paul Sterett

Stage 4 in the
Customer Buying
Cycle is …


a person researching online as part of the buying cycle

Stage 4 of your Customer’s Buying Cycle is The Research.  This is where facts and figures become really important.  In this stage your customer is using them to rationalize the decision they’ve made previously in their buying cycle.


Understanding how the previous stages lead up to the Research stage will put you in a stronger position as customers edge closer to making a purchase.

hand on mouse - with text - customer buying cycle or customer journey

Deeper understanding of the “Research” stage leads to …

Better insight into how your customer is making selections


Better positioning and separation from your competitors. 


Waste less time and money while setting yourself up to be more profitable

Join us on our next Webinar as we delve into
Stage 4 of Your Customer Buying Cycle.

About the Host

Paul Sterett

After a decade of surviving a corporate ad sales gig, Paul was introduced to a new perspective, the fundatmentals of customer behavior.  Shortly after he started White Hart Insight.  He’s been delivering customer insights to clients for 10 years since.  He is an avid outdoorsman and a golf enthusiast (not to be confused with being good at golf).  He and his wife Ruth have six kids and live in Augusta, GA.