Description

Customer Target Profile Workshop

Join Paul Sterett and the White Hart Insight team for a live virtual workshop to dial in on your most profitable customer’s target profile.  The workshop will be limited to the first 20 respondents to maximize your personal learning experience.

If you’re in the pursuit of marketing that is more effective and brings a greater return on investment, specifically, you are in pursuit of better customers, this workshop will help you identify customers who are better qualified, spend more money, and keep coming back to continue to spend money on your goods or services.

Most of your efforts to find better customers are focused on where your advertising is showing up – basically where a prospective client is viewing your advertising. Some effort is put into creating the message but not enough effort is given to creating the message for the target profile of the customer you are trying to reach.

In the world of marketing, conversation about marketing strategy and media buying center around groups of customers expressed as demographics. Demographics have a place and time where they are important, but to have a rightly ordered marketing strategy the focus on demographics needs to be, well, in the right order.

When you complete the Customer Target Profile workshop you have a deeper understanding of the strategic connection between your customer’s buying cycle and your business cycle.

The insight and practical knowledge you gain from attending is immediately applicable to your business.

You’ll emerge with a deeper understanding of your most profitable customer’s motivation and journey in the buying cycle and the framework to build better creative that truly sets you apart in your marketplace.

Sign up today! Limited seating available.