We are a
NO GIMMICKS
NO MAGIC TRICKS
NO BULLSHIT
Strategic Branding & Marketing Firm
We help clients with limited in-house marketing resources maximize existing marketing assets and make sure teams are performing their best (or at their highest level). We meet our clients where they are and accompany them through their marketing journey, shoring up what needs support and blazing new trails where none exist. We firmly believe that the consistency of our outcomes is rooted in the strength of our process.
WHAT WE DO
Marketing should not keep CEOs and business owners up at night. It’s our job to stay up and worry about the marketing.
There are two types of marketing: good marketing (an investment with a return) and bad marketing (cost you’ll never get back). How do you know the difference? Good, effective marketing is rightly ordered and is the connective tissue between the business strategy and the business execution. Bad marketing manifests from misunderstood roles of marketers and a lack of understanding of how each stage of the business cycle has a distinct connection to marketing strategy. The relationship between the consumer buying cycle and a business’ process must be in perfect balance to achieve excellence. This is good marketing.
LEARN ABOUT OUR PROCESS
At White Hart Insight we like to meet our clients where they are and accompany them through their marketing journey, shoring up what needs support and blazing new trails where none exist.
One way we do this is by providing webinars and blogs to help answer some of the questions you might have with your marketing plan.
Subscribe to be the first to get news of upcoming webinars and the first read of new insights from the White Hart Insight Team.
OUR INSIGHTS
Your Customer Buying Cycle – Stage 1: Life
With any framework, there is always a first step. It is amazing how many times the first step is glossed over. We just want to get to the “good stuff”. Just like any other discipline, breezing through the first step of a customer’s buying cycle will put your entire marketing plan at a disadvantage.
Bad Marketing Sucks
Yep, Bad Marketing Sucks. You know it. I know it. Everyone knows it. Yet there is still so much of it created every single day.
3 Great Reasons to have Video Testimonials
These days gathering reviews & testimonials for your product or service is a big deal. Rightfully so. Customers use them to help make their final buying decision. Video is another big deal these days. People spend A LOT of time watching videos. Combining the two needs to be part of your marketing strategy. Here are three reasons why you should turn your written reviews and testimonials into video.
Filling Holes in Your Marketing Plan
You need to grow your business and you are trying to decide whether or not to engage some outside help or go it alone. Generally you’ll find two general types of creative firms: Marketing and Advertising. Is there a difference?
Marketing and Advertising. Is There a Difference?
You need to grow your business and you are trying to decide whether or not to engage some outside help or go it alone. Generally you’ll find two general types of creative firms: Marketing and Advertising. Is there a difference?
Three Big Touches to Avoid in Your Marketing
My son Gabe plays club soccer for Augusta Arsenal. He is wrapping up his second year and is doing really well. Towards the end of his first season his coach began pushing the boys to juggle (keeping the ball in air using their feet, knees, and head),...