Date: Tuesday, February 14, 2023
Time: 12:00 EST/9:00 PST
Duration: 30 minutes

Know Thy Customer

Customer Buying Cycle – Step 3

With Paul Sterett

Stage 3 in the
Customer Buying
Cycle is …


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Stage 3 of your Customer’s Buying Cycle is The Options.  This begins the evaluation your customer goes through to select a solution to satisfy their need from stage 2. 


Understanding how Stage 1 and Stage 2 influence The Options stage is critical.  It is the difference in giving you an edge over others who may also be in the mix for consideration. 

Deeper understanding of the “Options” stage leads to …

Better insight into how your customer is making selections


Better positioning and separation from your competitors. 


Waste less time and money while setting yourself up to be more profitable

Join us on our next Webinar as we delve into
Stage 3 of Your Customer Buying Cycle.

About the Host

Paul Sterett

After a decade of surviving a corporate ad sales gig, Paul was introduced to a new perspective, the fundatmentals of customer behavior.  Shortly after he started White Hart Insight.  He’s been delivering customer insights to clients for 10 years since.  He is an avid outdoorsman and a golf enthusiast (not to be confused with being good at golf).  He and his wife Ruth have six kids and live in Augusta, GA.