Back to the Basics
The Death of Marketing
There has never been an easier time in business to spend a boatload of marketing dollars and watch the frustration mount through mediocre results. Experts and gurus from every corner of the marketing world are eager to help with the latest and greatest, but sadly the low barrier to entry is killing marketing.
When things are not going well and your team is losing, the best coaches know exactly what to do. They get back to the basics. Getting back to the basics is the only way to bring your marketing back to life and make it sustainable.
The basics are not flashy, they are not sexy, and they require hard work. The basics are the foundation of greatness. In business we refer to these as principles, values, and mission statements. In marketing, the basics are message, placement, sales, and customer service.
In this webinar we will assume you have put in the work already to clearly define your business basics. We will spend our time together sharing our perspective on your marketing basics.
June 29, 2021
12:00 PM EST
30 minute presentation and 15 minute Q&A
Your experience and unique point of view, clearly articulated, provide distinction and set you apart in your marketplace. This is the cornerstone of marketing basics.
The right message, in the right place, at the right time is simple yet powerful. Doing this well leads to success. Getting this wrong leads to an immense amount of wasted time and money. Consumers follow a distinct pattern and set of behaviors. Use them to your advantage.
High performing sales teams are process driven. They are disciplined and embrace the basics. It is through a clearly defined and documented process that they create the space for creativity and innovation.
This is the exit and entry in the buying cycle. Rightly ordered businesses understand the distinction between customer service that delights versus meets the low bar of customer satisfaction. Customer service delivered exceptionally well as the consumer re-enters their buying cycle lowers the cost of future marketing.
Join us June 29th at 12:00 EST as we recommit ourselves to the basics to help you thrive. This will be a 30 minute webinar with 15 minutes of Q&A. Paul Sterett, the principal and owner of White Hart Insight will be your host along with Andrew Natali as the moderator. Our goal is to help you gain renewed focus and clarity through our consumer behavior marketing perspective. If you’d like to start a conversation before or after the webinar, please drop us a note at firstname.lastname@example.org.