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January 18, 2021

Paul Sterett

Is Your Marketing All Bark and No Bite

Consumers are bombarded with copious amounts of marketing and advertising messages nearly every minute of their waking hours. There are 30.7 million small businesses just in the United States fighting for position on airwaves, billboards, the internet, magazines, and mailboxes.

Conventional Marketing Wisdom

Conventional wisdom tells businesses to be louder, be brighter, and be more sensational. And they obediently follow the shouting mob. Each weekend they have the sale of all sales, never to be offered again … until the next weekend or holiday demands another limited time, never-to-be-seen-again offer. Millions and millions of dollars are wasted each day by businesses trying to bark the loudest.

Thousands of marketing firms assert their arrogance time and time again thinking their version of flash will alter the hard wired biology of a consumer. The hard truth is that no budget, offer, or spokesperson can change the pattern consumers take in their buying cycle. Not even a $3 billion budget, the immeasurable air time value, and the world’s most famous spokesperson in President Obama could sustainably alter consumer behavior through the Cash for Clunkers program.

A Better Way to Approach Marketing

Brilliant men and women in the fields of consumer behavior and behavioral economics have revealed the patterns in how humans process the information they take in. It is the application of this knowledge that turns noisy, aimless marketing into strategic, effective, revenue generating marketing.

Who do you want to be? Are you willing to remain wandering through the noise of the status quo, or do you have the fortitude to stop the insanity?

Now’s the Time

It is time for you to break away from the shouting mob and put the bite back in your marketing.

No longer can you afford being manipulated by turning up the volume as a strategy. No longer can you sustain allowing media outlets to use generic demographics to inflate rates that serve their bottom line, not yours.

We are on a mission to help you take control of your marketing through the principles of consumer behavior, delivering the right messages on the right platform at the right time. Gone are the days of being lost in the chaos. The time is now for you to separate from the pack and reap the rewards.


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