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At White Hart Insight we like to meet our clients where they are and accompany them through their marketing journey, shoring up what needs support and blazing new trails where none exist.

One way we do this is by providing webinars and blogs to help answer some of the questions you might have with your marketing plan. 

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We are creating new blogs and webinars every month. Make sure to subscribe to get the first news of upcoming events.

Stage 2 of the Customer Buying Cycle : Situation

Stage 2 of the Customer Buying Cycle : Situation

With any framework, there is always a first step. It is amazing how many times the first step is glossed over.  We just want to get to the “good stuff”.   Just like any other discipline, breezing through the first step of a customer’s buying cycle will put your entire marketing plan at a disadvantage.

Your Customer Buying Cycle – Stage 1: Life

Your Customer Buying Cycle – Stage 1: Life

With any framework, there is always a first step. It is amazing how many times the first step is glossed over.  We just want to get to the “good stuff”.   Just like any other discipline, breezing through the first step of a customer’s buying cycle will put your entire marketing plan at a disadvantage.

Bad Marketing Sucks

Bad Marketing Sucks

Yep, Bad Marketing Sucks. You know it. I know it. Everyone knows it. Yet there is still so much of it created every single day.

3 Great Reasons to have Video Testimonials

3 Great Reasons to have Video Testimonials

These days gathering reviews & testimonials for your product or service is a big deal.  Rightfully so.  Customers use them to help make their final buying decision.  Video is another big deal these days.  People spend A LOT of time watching videos.  Combining the two needs to be part of your marketing strategy.   Here are three reasons why you should turn your written reviews and testimonials into video.

Filling Holes in Your Marketing Plan

Filling Holes in Your Marketing Plan

You need to grow your business and you are trying to decide whether or not to engage some outside help or go it alone.  Generally you’ll find two general types of creative firms: Marketing and Advertising. Is there a difference? 

Marketing and Advertising. Is There a Difference?

Marketing and Advertising. Is There a Difference?

You need to grow your business and you are trying to decide whether or not to engage some outside help or go it alone.  Generally you’ll find two general types of creative firms: Marketing and Advertising. Is there a difference? 

Three Big Touches to Avoid in Your Marketing

Three Big Touches to Avoid in Your Marketing

My son Gabe plays club soccer for Augusta Arsenal.  He is wrapping up his second year and is doing really well.   Towards the end of his first season his coach began pushing the boys to juggle (keeping the ball in air using their feet, knees, and head),...

The Bordeaux Steak and Seafood Soft Launch a Huge Success

The Bordeaux Steak and Seafood Soft Launch a Huge Success

We were honored to work with Mark Herbert and Herbert Homes to help launch their new Restaurant in beautiful Thomson, Georgia - The Bordeaux Steak and Seafood. The Bordeaux Steak and Seafood Soft Launch was a Huge Success. We helped with the marketing and social media...

Pass the Salt: Marketing from the Dinner Table

Pass the Salt: Marketing from the Dinner Table

Pass the Salt: Marketing from the Dinner Table Dinner at my house is always a bit of a production. With six kids, getting everything and everyone to the table can be a challenge. But once everyone is successfully seated, served, and grace is said, we are off to the...

Is Your Marketing All Bark and No Bite

Is Your Marketing All Bark and No Bite

Consumers are bombarded with copious amounts of marketing and advertising messages nearly every minute of their waking hours. There are 32.5 million businesses just in the United States fighting for position on airwaves, billboards, the internet, magazines, and mailboxes.