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Filling Holes in Your Marketing Plan

Filling Holes in Your Marketing Plan

You need to grow your business and you are trying to decide whether or not to engage some outside help or go it alone.  Generally you’ll find two general types of creative firms: Marketing and Advertising. Is there a difference? 

Marketing and Advertising. Is There a Difference?

Marketing and Advertising. Is There a Difference?

You need to grow your business and you are trying to decide whether or not to engage some outside help or go it alone.  Generally you’ll find two general types of creative firms: Marketing and Advertising. Is there a difference? 

Three Big Touches to Avoid in Your Marketing

Three Big Touches to Avoid in Your Marketing

My son Gabe plays club soccer for Augusta Arsenal.  He is wrapping up his second year and is doing really well.   Towards the end of his first season his coach began pushing the boys to juggle (keeping the ball in air using their feet, knees, and head),...

The Bordeaux Steak and Seafood Soft Launch a Huge Success

The Bordeaux Steak and Seafood Soft Launch a Huge Success

We were honored to work with Mark Herbert and Herbert Homes to help launch their new Restaurant in beautiful Thomson, Georgia - The Bordeaux Steak and Seafood. The Bordeaux Steak and Seafood Soft Launch was a Huge Success. We helped with the marketing and social media...

Pass the Salt: Marketing from the Dinner Table

Pass the Salt: Marketing from the Dinner Table

Pass the Salt: Marketing from the Dinner Table Dinner at my house is always a bit of a production. With six kids, getting everything and everyone to the table can be a challenge. But once everyone is successfully seated, served, and grace is said, we are off to the...

Is Your Marketing All Bark and No Bite

Is Your Marketing All Bark and No Bite

Consumers are bombarded with copious amounts of marketing and advertising messages nearly every minute of their waking hours. There are 32.5 million businesses just in the United States fighting for position on airwaves, billboards, the internet, magazines, and mailboxes.

FINDING YOUR TARGET MARKET CUSTOMER PROFILE

FINDING YOUR TARGET MARKET CUSTOMER PROFILE

Effective marketing is critical to the success of any burgeoning brand. However, many businesses flounder early on by creating a strategy without defining a target audience or building a target market customer profile to properly channel their marketing messages to.