INSIGHTS
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At White Hart Insight we like to meet our clients where they are and accompany them through their marketing journey, shoring up what needs support and blazing new trails where none exist.
One way we do this is by providing webinars and blogs to help answer some of the questions you might have with your marketing plan.
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The Folly of Chasing the Transaction
While this is true across the board, marketing strategies attracting new customers are limited and foolishly focused on chasing the transaction.
Stage 4 of the Customer Buying Cycle : The Research
The fourth stage in your customer’s buying cycle is The Research. In this stage your customer starts to research on their purchases. We look more closely at this stage and the tools you could use.
Do You Know Where Your Website Keys Are?
It is critical to keep your website keys safe and as part of your company’s assets. We share the details of how to get these keys and why it is important.
Do You Need Outside Marketing Help?
Regardless of size, every business should be engaged with a marketing consultant or advisor. Here’s why.
Stage 3 of the Customer Buying Cycle : The Option
The third stage in your customer’s buying cycle is The Options. Understanding the situations that propel your customers into a buying mode will transform your marketing plan.
Stage 2 of the Customer Buying Cycle : Situation
With any framework, there is always a first step. It is amazing how many times the first step is glossed over. We just want to get to the “good stuff”. Just like any other discipline, breezing through the first step of a customer’s buying cycle will put your entire marketing plan at a disadvantage.
Your Customer Buying Cycle – Stage 1: Life
With any framework, there is always a first step. It is amazing how many times the first step is glossed over. We just want to get to the “good stuff”. Just like any other discipline, breezing through the first step of a customer’s buying cycle will put your entire marketing plan at a disadvantage.
Bad Marketing Sucks
Yep, Bad Marketing Sucks. You know it. I know it. Everyone knows it. Yet there is still so much of it created every single day.
3 Great Reasons to have Video Testimonials
These days gathering reviews & testimonials for your product or service is a big deal. Rightfully so. Customers use them to help make their final buying decision. Video is another big deal these days. People spend A LOT of time watching videos. Combining the two needs to be part of your marketing strategy. Here are three reasons why you should turn your written reviews and testimonials into video.
Filling Holes in Your Marketing Plan
You need to grow your business and you are trying to decide whether or not to engage some outside help or go it alone. Generally you’ll find two general types of creative firms: Marketing and Advertising. Is there a difference?