November 17, 2023

Lisa Missenda

Ensuring SEO Best Practices in Content Creation

If you have ever wondered, “How do I ensure that SEO best practices are adhered to when creating/publishing new content?”, then this post is for you. Here we will discuss a few key strategies to help optimize your content for search engines.

Answer Your Audience’s Questions

The first step towards ensuring optimal SEO is making sure your content answers the questions of your audience. This involves understanding their needs and concerns and tailoring your content accordingly. This way, not only does it enhance the user experience but also increases the chances of ranking higher on search engine results pages (SERPs).

Identify Keyword Phrases That Align With Your Content

Once you have created meaningful content that resonates with your audience’s needs, identify keyword phrases that align with this information. These keywords should imply that your material can answer any potential queries from users.

Structure Your Blog Post Well

A well-structured blog post is essential for good SEO practices as it helps both readers navigate through the material and search engines understand its context better. The HTML structure of a page must meet certain standards – one important aspect being hierarchy within code which has significant implications on SEO. For instance, there should be one h1 tag per page acting as the headline which ideally includes our target keyword phrase.

Ditch Old School Techniques Like Keyword Stuffing

In today’s digital world, overloading or ‘stuffing’ keywords into your article won’t work anymore; Google now prioritizes authority and expertise over sheer presence of words. So focus more on telling an engaging story or providing valuable insights rather than obsessively inserting specific terms into every nook and cranny of your piece.

Include Local Keywords

If you are a local business trying to reach customers in your area, consider including geographical keywords into your content. For example, if you run a small business in Augusta, Georgia named Brand Compass, adding this location-specific detail could help boost visibility among potential clients within that region.

Incorporate Internal and External Links

Including at least one internal link within your post can enhance its SEO value as it shows search engines how different parts of your website relate to each other. Moreover, embedding external links from authoritative sources (known as backlinks) can also improve the authority of your page and potentially foster connections with other influential websites.


Paying attention to SEO while creating content is crucial in today’s digital landscape dominated by Google algorithms prioritizing expertise over simple keyword matching. By focusing on providing valuable audience-centric information that positions us as an authority on the subject matter; we increase our chances of ranking higher on SERPs which ultimately drives more traffic towards our site. Remember – effective SEO is all about demonstrating authority through meaningful content!


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