Date: Tuesday, January 31, 2023
Time: 12:00 EST/9:00 PST
Duration: 30 minutes

Know Thy Customer

Customer Buying Cycle – Step 2

With Paul Sterett

Stage 2 in the
Customer Buying
Cycle is …


Stage 2 of your Customer’s Buying Cycle is the  Situation.  This is the event that begins the move from a customer being relational to transactional.  It is one of the most informative stages for your marketing strategy.


Understanding the situatuons that motivate your customers to become transactional will help you identify and hone in on the most profitable customer to pursue.

Deeper understanding of the “situation” stage leads to …

Better insight into who
your target customers are


Build more effective, purge-resistant marketing communications


Waste less time and money while setting yourself up to be more profitable

Join us on our next Webinar as we delve into
Stage 2 of Your Customer Buying Cycle.

About the Host

Paul Sterett

After a decade of surviving a corporate ad sales gig, Paul was introduced to a new perspective, the fundatmentals of customer behavior.  Shortly after he started White Hart Insight.  He’s been leveling the playing field for small businesses 10 years since.  He is an avid outdoorsman and a golf enthusist (not to be confused with being good at golf).  He and his wife Ruth have six kids and live in Augusta, GA.