Date: Tuesday, January 10, 2023
Time: 12:00 EST/9:00 PST
Duration: 30 minutes

Know Thy Customer

Customer Buying Cycle – Step 1

With Paul Sterett

Stage 1 in the
Customer Buying
Cycle is …


The Customer Buying Cycle is the length of time your customer goes about their day-to-day before they need your goods or service for the first time or as a returning customer.


Knowing the length of time your customer will spend in this “Life” stage will give you critical information to help you build a marketing plan.

Successfully predicting the “life” stage leads to …

Better insight into who
your target customers are


Build more effective, purge-resistant marketing communications


Waste less time and money while setting yourself up to be more profitable

Join us on our next Webinar as we delve into
Stage 1 of Your Customer Buying Cycle.

About the Host

Paul Sterett

After a decade of surviving a corporate ad sales gig, Paul was introduced to a new perspective, the fundatmentals of customer behavior.  Shortly after he started White Hart Insight.  He’s been leveling the playing field for small businesses 10 years since.  He is an avid outdoorsman and a golf enthusist (not to be confused with being good at golf).  He and his wife Ruth have six kids and live in Augusta, GA.