by Paul Sterett | Apr 25, 2022 | insights, Marketing
Pass the Salt: Marketing from the Dinner Table Dinner at my house is always a bit of a production. With six kids, getting everything and everyone to the table can be a challenge. But once everyone is successfully seated, served, and grace is said, we are off to the... 
by Paul Sterett | Jan 18, 2021 | insights, Marketing
Is Your Marketing All Bark and No Bite Consumers are bombarded with copious amounts of marketing and advertising messages nearly every minute of their waking hours. There are 30.7 million small businesses just in the United States fighting for position on airwaves,... 
by Paul Sterett | May 28, 2020 | insights, Marketing
Effective marketing is critical to the success of any burgeoning brand. However, many businesses flounder early on by creating a strategy without defining a target audience or building a target market customer profile to properly channel their marketing messages... 
by Paul Sterett | Feb 21, 2020 | insights, Marketing
We’ve talked about content marketing before but mostly in terms of business to consumer. Here we designed an infographic to look at the steps for a B2B content marketing strategy. You know your business better than anyone else. Your knowledge puts you into a place of... 
by Paul Sterett | Dec 2, 2019 | insights, Marketing
by Paul Sterett There are many wonderful gifts I received from my father growing up, but one continues to stand out from the rest … the gift of “NO”. Now, in my formative years I did not share the same opinion as my older self does. Truth be told, my dad drove...