by Paul Sterett | Nov 10, 2023 | insights, Marketing
10 Years of Insights from White Hart Insight It’s hard to believe it has been 10 years since White Hart Insight went from a vision in my head to a real branding and marketing firm. The past 10 years have taught me a whole lot. The three... 
by Paul Sterett | Oct 31, 2023 | insights, Marketing
Our Favorite Scary Brand Failures Get ready to be spooked this Halloween with some seriously scary brand failures! We’re diving into the dark world of United Airlines, where a broken guitar turned into a viral sensation and showed us the power of social media.... 
by Lisa Missenda | Mar 17, 2023 | insights, Marketing
The Folly of Chasing the Transaction You and every other business in the market are working hard to attract new customers to get them to buy. A basic function of business survival. Win new customers or you don’t eat. While this is true across the... 
by Paul Sterett | Mar 1, 2023 | insights, Marketing
Stage 4 of the Customer Buying Cycle : The Research The vast majority of businesses are unaware of the two phases that encompass a customer’s buying cycle. Your customers are either relational or transactional. For the vast majority of a customer’s buying... 
by Lisa Missenda | Feb 17, 2023 | insights, Marketing
Do You Know Where Your Website Keys Are? You just bought a new home. You are so excited. Your realtor lets you in then leaves without giving you the keys to your new home. Can you enjoy your new home without the keys to your new home? Probably not. Unfortunately... 
by Paul Sterett | Feb 6, 2023 | insights, Marketing
Do You Need Outside Marketing Help? Every single business has an in-house marketing department. Some departments may be a team of trained marketing professionals and some might be a department of one, a solo business owner. ...