by Paul Sterett | Feb 1, 2023 | insights, Marketing
Stage 3 of the Customer Buying Cycle : The Option Building and deploying strategic marketing to position yourself as a leader in your industry is an ongoing journey. Your industry changes, marketing platforms ebb and flow, and outside influences continuously evolve. ... 
by Paul Sterett | Jan 18, 2023 | insights, Marketing
Building your business has taken a lot of effort to get to this point. Through it all your marketing plan gets attention as time allows, which means fits and starts. The copious options available to deploy your marketing plan don’t make it easy. ... 
by Paul Sterett | Jan 12, 2023 | insights, Marketing
With any framework, there is always a first step. It is amazing how many times the first step is glossed over. We just want to get to the “good stuff”. Just like any other discipline, breezing through the first step of a customer’s buying cycle will put... 
by Paul Sterett | Dec 21, 2022 | insights, Marketing
Yep, Bad Marketing Sucks. You know it. I know it. Everyone knows it. Yet there is still so much of it created every single day. It takes all the joy out of what should be one of the more fun parts of running your business. It... 
by Paul Sterett | Dec 13, 2022 | insights, Marketing
These days gathering reviews & testimonials for your product or service is a big deal. Rightfully so. Customers use them to help make their final buying decision. Video is another big deal these days. People spend A LOT of time watching... 
by Paul Sterett | Oct 24, 2022 | insights, Marketing
Have you ever been on an early walk in the woods and from a distance seen a beautiful spider web glistening in the twilight? You can see all the work the spider has put into building each ring. But as you get close enough to see the detail, you notice a...