by Lisa Missenda | Mar 17, 2023 | insights, Marketing
The Folly of Chasing the Transaction You and every other business in the market are working hard to attract new customers to get them to buy. A basic function of business survival. Win new customers or you don’t eat. While this is true across the... 
by Paul Sterett | Mar 1, 2023 | insights, Marketing
Stage 4 of the Customer Buying Cycle : The Research The vast majority of businesses are unaware of the two phases that encompass a customer’s buying cycle. Your customers are either relational or transactional. For the vast majority of a customer’s buying... 
by Lisa Missenda | Feb 17, 2023 | insights, Marketing
Do You Know Where Your Website Keys Are? You just bought a new home. You are so excited. Your realtor lets you in then leaves without giving you the keys to your new home. Can you enjoy your new home without the keys to your new home? Probably not. Unfortunately... 
by Paul Sterett | Feb 6, 2023 | insights, Marketing
Do You Need Outside Marketing Help? Every single business has an in-house marketing department. Some departments may be a team of trained marketing professionals and some might be a department of one, a solo business owner. ... 
by Paul Sterett | Feb 1, 2023 | insights, Marketing
Stage 3 of the Customer Buying Cycle : The Option Building and deploying strategic marketing to position yourself as a leader in your industry is an ongoing journey. Your industry changes, marketing platforms ebb and flow, and outside influences continuously evolve. ... 
by Paul Sterett | Jan 18, 2023 | insights, Marketing
Building your business has taken a lot of effort to get to this point. Through it all your marketing plan gets attention as time allows, which means fits and starts. The copious options available to deploy your marketing plan don’t make it easy. ...