We’ve talked about content marketing before but mostly in terms of business to consumer. Here we designed an infographic to look at the steps for a B2B content marketing strategy. You know your business better than anyone else. Your knowledge puts you into a place of expertise in your field. The hardest part might be coming up with your lead magnet. But you do have information to share that is unique to your business that would benefit other businesses. So don’t be afraid to share your knowledge to increase your leads.