by Paul Sterett | Dec 21, 2022 | insights, Marketing
Yep, Bad Marketing Sucks. You know it. I know it. Everyone knows it. Yet there is still so much of it created every single day. It takes all the joy out of what should be one of the more fun parts of running your business. It... 
by Paul Sterett | Dec 13, 2022 | insights, Marketing
These days gathering reviews & testimonials for your product or service is a big deal. Rightfully so. Customers use them to help make their final buying decision. Video is another big deal these days. People spend A LOT of time watching... 
by Paul Sterett | Oct 24, 2022 | insights, Marketing
Have you ever been on an early walk in the woods and from a distance seen a beautiful spider web glistening in the twilight? You can see all the work the spider has put into building each ring. But as you get close enough to see the detail, you notice a... by Paul Sterett | Oct 19, 2022 | Webinar Transcripts
Paul Sterett: Welcome to the second installment of our 2023 Marketing Planning Webinar Series. Today, we’re gonna talk about why is a brand compass so important. And the conversation we’re gonna have is obviously, you might be asking the question,... 
by Paul Sterett | Oct 18, 2022 | insights, Marketing
You need to grow your business and you are trying to decide whether or not to engage some outside help or go it alone. Generally you’ll find two general types of creative firms: Marketing and Advertising. Is there a difference? The answer is YES! Too...