by Paul Sterett | Nov 10, 2023 | insights, Marketing
10 Years of Insights from White Hart Insight It’s hard to believe it has been 10 years since White Hart Insight went from a vision in my head to a real branding and marketing firm. The past 10 years have taught me a whole lot. The three... 
by Paul Sterett | Oct 31, 2023 | insights, Marketing
Our Favorite Scary Brand Failures Get ready to be spooked this Halloween with some seriously scary brand failures! We’re diving into the dark world of United Airlines, where a broken guitar turned into a viral sensation and showed us the power of social media.... 
by Paul Sterett | Mar 1, 2023 | insights, Marketing
Stage 4 of the Customer Buying Cycle : The Research The vast majority of businesses are unaware of the two phases that encompass a customer’s buying cycle. Your customers are either relational or transactional. For the vast majority of a customer’s buying... by Paul Sterett | Feb 14, 2023 | Webinar Transcripts
00:00:19:13 – 00:00:50:16Paul SterettWelcome to our third installment in the Know Thy Customer webinar series to kick off this year. Now that we’re into February and it is February 14th. Happy Valentine’s Day. So as we’ve previously reviewed... 
by Paul Sterett | Feb 6, 2023 | insights, Marketing
Do You Need Outside Marketing Help? Every single business has an in-house marketing department. Some departments may be a team of trained marketing professionals and some might be a department of one, a solo business owner. ...