by Paul Sterett | Mar 1, 2023 | insights, Marketing
Stage 4 of the Customer Buying Cycle : The Research The vast majority of businesses are unaware of the two phases that encompass a customer’s buying cycle. Your customers are either relational or transactional. For the vast majority of a customer’s buying... by Paul Sterett | Feb 14, 2023 | Webinar Transcripts
00:00:19:13 – 00:00:50:16Paul SterettWelcome to our third installment in the Know Thy Customer webinar series to kick off this year. Now that we’re into February and it is February 14th. Happy Valentine’s Day. So as we’ve previously reviewed... 
by Paul Sterett | Feb 6, 2023 | insights, Marketing
Do You Need Outside Marketing Help? Every single business has an in-house marketing department. Some departments may be a team of trained marketing professionals and some might be a department of one, a solo business owner. ... 
by Paul Sterett | Feb 1, 2023 | insights, Marketing
Stage 3 of the Customer Buying Cycle : The Option Building and deploying strategic marketing to position yourself as a leader in your industry is an ongoing journey. Your industry changes, marketing platforms ebb and flow, and outside influences continuously evolve. ... by Paul Sterett | Jan 31, 2023 | Webinar Transcripts
00:00:20:01 – 00:00:57:15PaulWelcome to our second installment of the Know Thy Customer Webinar series this year. As we kick off the year and we are about to end January. This is the last day in January of 2023, and I’m grateful that you can be here with...