Our WHY

About Us

We guide businesses out of the chaos of uncertainty, so they can chart a new path, experience the exhilaration of success, and look to the horizon asking: what next?
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Trusted By

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Less Gimmicks, More Science

Many marketing firms rely on tricks and gimmicks to bring success. We rely on science, specifically behavioral economics. There are three pillars that drive the work we do:

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Make it Stick

People will not act unless it is related to a need or emotion. We will not create anything unless it speaks directly to one or both of these action drivers. Of all the information we take in, after 72 hours 92% of it is lost. The 8% we retain is again related to a need or emotion. If our work doesn’t evoke one or both of these reactions, we scrap it.

Motivation

The simple fact is, creating the right message, collateral, or strategy to build your audience isn’t simply a matter of finding the right words or images. It’s a matter of understanding the psychology and biology behind what motivates people to follow you, and developing strategy and content based on. This is what we specialize in and do best.

Consistency

Loyalty comes when you stay committed to the relationship. It takes consistency to nurture and protect relationships. If you are not engaging your customer, someone else is. We will give you guidance on how to stay connected to your audience long into the future.

Our Work

FINDING YOUR TARGET MARKET CUSTOMER PROFILE

Effective marketing is critical to the success of any burgeoning brand. However, many businesses flounder early on by creating a strategy without defining a target audience or building a target market customer profile to properly channel their marketing messages to. ...

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Mental Health Tips to Help You Navigate the New Normal

This time can be stressful. We are all transitioning to working remotely for the foreseeable future. Here at White Hart Insight we are focusing on things we can change about this situation. Our home office setup, our schedules to keep a good work/home life balance and how best to generate income in this new economy are just some facets of our ’new normal’.

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The Gift of No

There are many powerful gifts I received from my father growing up, but one continues to stand out from the rest … the gift of “NO”.

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TIP of the Day – SEO

SEO (search engine optimization) can be a daunting task for many business owners. There is a tendency to simply buy a Google ad and consider it done. But with just a little effort, the ROI of your Google ad could be much higher and significantly more beneficial to your company.

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