We are a
NO GIMMICKS
NO MAGIC TRICKS
NO BULLSHIT
Marketing Firm for Georgia
and the Carolinas
We help clients with limited in-house marketing resources maximize existing marketing assets and make sure teams are performing their best (or at their highest level). We meet our clients where they are and accompany them through their marketing journey, shoring up what needs support and blazing new trails where none exist. We firmly believe that the consistency of our outcomes is rooted in the strength of our process.
WHAT WE DO
Marketing should not keep CEOs and business owners up at night. It’s our job to stay up and worry about the marketing.
There are two types of marketing: good marketing (an investment with a return) and bad marketing (cost you’ll never get back). How do you know the difference? Good, effective marketing is rightly ordered and is the connective tissue between the business strategy and the business execution. Bad marketing manifests from misunderstood roles of marketers and a lack of understanding of how each stage of the business cycle has a distinct connection to marketing strategy. The relationship between the consumer buying cycle and a business’ process must be in perfect balance to achieve excellence. This is good marketing.
LEARN ABOUT OUR PROCESS
At White Hart Insight we like to meet our clients where they are and accompany them through their marketing journey, shoring up what needs support and blazing new trails where none exist.
One way we do this is by providing webinars and blogs to help answer some of the questions you might have with your marketing plan.
Subscribe to be the first to get news of upcoming webinars and the first read of new insights from the White Hart Insight Team.
OUR INSIGHTS
The Folly of Chasing the Transaction
While this is true across the board, marketing strategies attracting new customers are limited and foolishly focused on chasing the transaction.
Stage 4 of the Customer Buying Cycle : The Research
The fourth stage in your customer’s buying cycle is The Research. In this stage your customer starts to research on their purchases. We look more closely at this stage and the tools you could use.
Do You Know Where Your Website Keys Are?
It is critical to keep your website keys safe and as part of your company’s assets. We share the details of how to get these keys and why it is important.
Do You Need Outside Marketing Help?
Regardless of size, every business should be engaged with a marketing consultant or advisor. Here’s why.
Stage 3 of the Customer Buying Cycle : The Option
The third stage in your customer’s buying cycle is The Options. Understanding the situations that propel your customers into a buying mode will transform your marketing plan.
Stage 2 of the Customer Buying Cycle : Situation
With any framework, there is always a first step. It is amazing how many times the first step is glossed over. We just want to get to the “good stuff”. Just like any other discipline, breezing through the first step of a customer’s buying cycle will put your entire marketing plan at a disadvantage.